Efficient Spending

Trump is doing nicely in some polls without spending a dime on campaign advertising. Hillary is spending a lot and despite that Trump remains within striking distance even if you trust the poll averages.

I don’t trust them. Why? Spending money on campaign ads for the general election in the summertime is mostly a waste of money. She must be really hurting.

Hillary Clinton and her allies continue to dominate the presi­den­tial battleground-state airwaves, outspend­ing Donald Trump and pro-Trump groups this month, $26 million to $0, accord­ing to ad-spending data from SMG Delta.

For the week, it’s $7.5 million to $0 in the eight battle­grounds of Colorado, Florida, Iowa, North Carolina, New Hampshire, Nevada, Ohio and Virginia. And when you add future ad reser­va­tions, it’s $140 million to $0.

In these battle­ground states, the Clinton campaign has spent nearly $9 million in ads this month, while affil­i­ated outside groups like the pro-Clinton Super PAC Prior­i­ties USA have chipped in an additional $17 million.

The sole pro-Trump adver­tiser, Rebuild­ing America Now, has aired commer­cials on national cable TV, not in the battle­grounds – at a price tag of $1.2 million so far.

Trump 2016 Landslide


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  1. […] This is a follow up to my post Efficient Spending. […]