Onionized

Power Play — a blend of bold saturated colors in which the color pink “is reclaimed as a symbol of strength for both men and women.”

Basic Instinct — which place emphasis on “the constant and accelerating pace of change on our planet” and which is inspired by “unique survival characteristics such as bioluminescence.”

Brain Reign — this line “embraces a palette of cerebral hues,” such as electric blue, vibrant orange (which “encourages positive consumer behavior”) and “super-charged highlighter yellow … softened with transparency.”

Divergent Desires — a series of colors that “explores the convergence of technology and nature in unexpected and often ironic ways.” These colors “are expressed with multidimensional finishes that showcase polymer creativity with an elemental edge.”

Liquid Minds — Colors that show that “nostalgia is over” and that “bureaucratic overanalysis does nothing but stifle fresh thinking.”

Oh My Go(l)d! — Shades that suggest that “super-rich millennials, jaded by possessions, are moving from owning to experiencing a luxury.”

Love — This color family states that “technology and human existence have become one “and that “for many, technology and its ways of connecting to us are perceived as a vital organ we can’t live without.”

Work It Girl — A group of colors for “a new generation of women,” one that “is more chillaxed and is comfortable with her own natural self, [and] hence has nothing to prove to the world.”

Reality or the Onion? Look here and here.


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2 responses to “Onionized”

  1. Kathy Kinsley Avatar
    Kathy Kinsley

    Both links required me to register. I declined.

    Which is probably just as well, as even your synopsis made me cringe.

  2. Simon Avatar

    Kathy,

    I saw it printed in an actual magazine and I couldn’t believe it. Evidently in the business they are in those are working sales pitches.

    Made me cringe too.