great flood of historic nostalgia

Here’s a famous photograph which received much attention for many years:

37flood.jpg

While it was (and probably still is) widely seen as a poignant illustration of the social injustice that lies at the root of America, it depicts victims of a 1937 flood in Louisville.
The juxtaposition of black flood victims with a PR billboard showing affluent white people was an amazing photo opportunity, for a very talented photographer — Life Magazine’s Margaret Bourke-White. That’s because there was really no logical or causal connection between the National Manufacturers Association’s PR campaign and the Louisville flood. The connections are emotional ones, made in the viewer’s mind.
Not that there’s any denying the terrible racism of the 1930s or the lower standard of living for black people. The irony is that the billboard did not prove it; it only seemed to prove it.
The people standing in line for flood relief might as well have been starving as a result of the depression. Their plight might just as well have been caused by the refusal of affluent whites to share their wealth.
Imagine, manipulating people’s emotions by showing them pictures of flood victims!
People must have been really gullible in those days…


Posted

in

by

Tags:

Comments

5 responses to “great flood of historic nostalgia”

  1. Eric Scheie Avatar

    I’m especially glad you liked it!
    (Sometimes I worry that people will miss the context if I don’t spell things out.)

  2. triticale Avatar

    Think how much better off those flood victims were than victims of recent floods in, say, Bangladesh.

  3. pooppooppoopsie Avatar
    pooppooppoopsie

    A little moral relativism and historic revisionism and utter and total cluelessness about propaganda.

  4. Eric Scheie Avatar

    Sorry but I had to correct you there, Mr. P. You said “art” but I knew you meant “propaganda.”
    I’m glad someone appreciates my cluelessness, though. It took me years to develop. (And I had no technical assistance.)